Explore the Power of Bank Travel at Peer Group 2025 in Sioux City, Iowa

Join us February 24-28, 2025, for an unforgettable gathering as we celebrate the 250th anniversary of the United States and discover the endless possibilities in the bank travel industry. Peer Group 2025 brings together bank travel club directors, partners, and PTOs for dynamic learning, invaluable networking, and immersive experiences, all against the vibrant backdrop of Siouxland.

Monday, February 24: The conference kicks off with opening ceremonies and introductions, setting the tone for a week of inspiration and collaboration. PTO showcases begin, featuring presentations from industry leaders such as Allied Tour & Travel, Hospitality Tours, and Collette. The day’s highlight includes a cutting-edge session exploring how AI is shaping the future of bank travel. We’ll wrap up the day with a welcoming dinner where attendees can connect, share ideas, and build excitement for the week ahead.

Tuesday, February 25: Dive into Peer Knowledge Share Sessions designed to help attendees overcome challenges in leadership and collaboration. The afternoon is dedicated to exploring Siouxland with hosted activities by our amazing partners at Explore Siouxland. Expect surprises, immersive experiences, and a deeper appreciation for the destination as we gear up for the rest of the conference.

Wednesday, February 26: This is the day for action-packed networking with our signature Business Appointment Marketplace (BAM). Bankers and partners will have exclusive one-on-one meetings, designed to spark collaboration and create new opportunities. Later, attendees will gather for a leadership presentation and group activity to foster connections and share best practices. The evening will leave time for personal exploration or relaxing after a productive day.

Thursday, February 27: The final day of Peer Group 2025 features a powerful keynote session on hospitality and customer experience, equipping attendees with tools to enhance their bank travel programs. The afternoon includes engaging discussions and sessions for bankers, partners, and PTOs to collaborate. We’ll close the conference with an awards dinner to celebrate the week’s successes and the bright future of bank travel, all while reflecting on our shared journey to shape the industry for years to come.

Why Peer Group 2025?
This conference is your opportunity to get ahead of the curve, engage directly with decision-makers, and access unparalleled resources to grow your bank travel program or partnership. Whether you're a new attendee or a returning participant, Peer Group 2025 promises to deliver a week packed with value, inspiration, and connections.

Secure your spot today and join us in Sioux City for an unforgettable celebration of bank travel and the 250th anniversary of the United States. Together, we’ll set the course for an incredible future in the bank travel industry.

Peer Group 2024 Conference Agenda

Sunday, February 23