REGISTRATION IS OPEN!!!







Peer Group 2025 is Headed to Sioux City!!

February 24th through February 28th

Be on the lookout for more information on Peer Group 2025 by following us on Facebook and Instagram! Also, if you haven't already, become a Heritage Clubs member and see what a membership has in store for your bank, travel club, and you!


Announcing Peer Group 2025!!

A Message from Our Board Chair, Amy Evans:

Dear Members of Heritage Clubs International,

As your Board Chair, I am thrilled to announce the destination for Peer Group 2025: SIOUX CITY, IOWA and the return of the Bankers Only PRE-FAM TOUR! With the pre-fam starting from Sioux City February 21st and returning February 24th, and the conference beginning February 24th through February 28th, 2025, this year is destined to be an engaging conference designed to impact the future of the Bank Travel Industry.

Additionally, this year we are privileged to partner with the Explore Siouxland CVB and host our conference at the Hilton Garden Inn Sioux City Riverfront, each bringing unique elements that enhance our conference.

Why Sioux City? Situated at the merging of two major rivers, this city is full of culture and commerce, making it the perfect backdrop for our theme: "Exploring the Power of Bank Travel." Our partners at Explore Siouxland CVB are enthusiastic about showcasing what Siouxland has to offer. They shared, "We are thrilled to host the Heritage Clubs International Peer Group Conference. Siouxland is not just a location; it’s a vibrant community rich in history and culture. From our historic landmarks to breathtaking scenic vistas, we offer an immersive experience that perfectly complements the spirit of the conference."

Our venue, the Hilton Garden Inn Riverfront is eager to welcome us with its stunning riverfront views and exceptional facilities. As they put it, "The hotel is located on the banks of the beautiful Missouri River, offering breathtaking views and a welcoming atmosphere that includes the CRAVE American Kitchen and Sushi Bar. With our dedicated service and beautifully appointed rooms, we are excited to make your stay memorable."

These partnerships ensure that Peer Group 2025 will not only be full of enriching sessions, workshops, and networking events, but build connections, gain new perspectives, and enjoy the unique atmosphere that Sioux City has to offer. Stay tuned for more details on what you can look forward to, including the pre-fam tour, keynote speakers and special events. We invite both new and returning attendees to be part of this exciting journey and join us to explore, learn, and shape the future of bank travel together in Sioux City!

We cannot wait to see you in Sioux City for what's expected to be one of our best Peer Group conferences yet!!!

Regards,

Amy Evans

Board Chair

Heritage Clubs International


Peer Group 2025 Conference Agenda

Sunday, February 23

Time Agenda Topic
4:00 pm - 6:00 pm Conference Table Registration Open
Monday, February 24
Time Agenda Topic
6:30 am - 8:45 am  Breakfast
8:00 am - 6:00 pm Registration Desk is Open
9:00 am - 9:15 am WELCOME TO PEER GROUP 2025
9:15 am - 10:15 am Mayflower Cruises and Tours Opening Ceremonies:
Banker and PTO introductions
10:15 am - 11:00 am Banking Task Force: How To Create Raving Fans
11:00 am - 11:15 am Refreshment Break: Travel Task Force
11:15 am - 11:55 am PTO Showcase: Allied Tour & Travel
12:00 pm - 1:00 pm Lunch: Sponsored by ALLIED TOUR AND TRAVEL
1:00 pm - 1:40 pm PTO Showcase: Hospitality Tours
1:40 pm - 2:20 pm PTO Showcase: Brilliant Edventures
2:20 pm - 3:00 pm PTO Showcase: Mayflower Cruises & Tours
3:00 pm - 3:15 pm Refreshment Break: Sponsored by MAYFLOWER CRUISES AND TOURS
3:15 pm - 3:55 pm PTO Showcase A: Go Next
3:55 pm - 4:35 pm PTO Showcase: Collette
4:35 pm - 5:20 pm PRESENTATION: AI - Welcome to The Future of Bank Travel
5:20 pm - 6:00 pm Check in
6:30 pm - 8:00 pm Dinner: Sponsored by COLLETTE
Tuesday, February 25
Time Agenda Topic
6:30 am - 8:45 am Breakfast
8:30 am - 5:00pm
Registration Desk Open
9:00 am - 10:30 am Help Me Help You Share Session:
Impactful Experiences Share Session
10:30 am - 10:45 am Refreshment Break: Sponsored by EXPERIENCE SIOUX FALLS
10:45 am - 11:45 am Help Me Help You Share Session:
Tips and Tricks on How to Grow My Club
12:00 pm - 5:15 pm ALL ATTENDEES WELCOME Explore Siouxland Hosted Activities and FAM

Get ready for an unforgettable afternoon in Siouxland! From indulging in sweet treats at a local candy shop to exploring history at Siouxland Freedom Park, enjoying a wine tasting at Oscar Carl Vineyard, and wrapping up with a lively reception at the Mid America Museum of Aviation and Transportation—this day has it all!

6:00 pm - 8:00 pm PEER GROUP 2025 OPENING EVENT (Hosted by Explore Siouxland and Travel Iowa) 

Opening Event will be held at the Mid America Museum of Aviation and Transportation 

Wednesday, February 26
Time Agenda Topic
6:30 am - 8:15 am Breakfast
7:30 am - 8:00 am Partner BAM Set-Up Time
8:00 am - 12:20 pm Business Appointment Marketplace
12:30 pm - 1:00 pm Break and BAM Breakdown
1:00 pm - 2:00 pm Lunch: Sponsored by BRILLIANT EDVENTURES
2:00 pm - 3:00 pm PRESENTATION: Leadership Today by Michael King
3:00 pm - 3:15 pm Refreshment Break: Sponsored by Collette
3:15 pm - 4:15 pm Group Activity
4:15 pm - 5:15 pm Bankers ONLY Post BAM Product Networking Session 
4:15 pm - 5:15 pm Partner Session
6:00 pm - 7:30 pm Dinner: Sponsored by GO NEXT
Thursday, February 27
Time Agenda Topic
6:30 am - 8:15 am Breakfast
9:00 am - 10:00 am
The Importance of Travel Insurance: Eric Anderson; Arch Insurance
10:00 am - 10:15 am Refreshment Break: Sponsored by ARCH INSURANCE
10:15 am - 12:00 pm Craig Johnston Keynote: Hospitality/Customer Experience 
12:00 pm - 1:00 pm HERITAGE CLUBS LUNCH: The Future of HCI
1:00 pm - 1:45 pm Travel Task Force: Let's Talk Tools and One More Thing!! 
1:45 pm - 2:45 pm Leadership Task Force Report

Canva/AI and You

2:45 pm - 3:00 pm

Refreshment Break: Sponsored by VISIT RAPID CITY

3:00 pm - 4:00 pm Help Me Help You Share Session ALL ATTENDEES

Bankers and Partners Discuss Selling Tips and Tricks

4:00 pm - 5:00 pm Banker Only Educational Session

Open Mic

6:00 pm - 7:30 pm

A Celebration of America Peer Group 2025 Closing Event:

Sponsored by VIRGINIA BEACH, VISIT RICHMOND, VISIT NORFOLK & VISIT VIRGINIA

HILTON GARDEN INN RIVERFRONT

Discover the comfort and convenience of the Hilton Garden Inn Sioux City Riverfront, perfectly located to offer stunning views of the Missouri River. For more details about the hotel and to see what awaits you at this exceptional venue, visit the link below.


See Hotel Info


HILTON Garden Inn Riverfront

1132 Larson Park Road

Sioux City, IA 51103


Contact Us for Additional Information!!

Email (Michael@heritageclubs.comor call (401-261-9233)





Heritage Clubs International, the leading bank travel club organization in North America, provides education, networking, and innovative travel resources for its members to become the most knowledgeable and successful professionals in their field.  

(877) 881-0229

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