Peer Group 2027
The next step in group travel.
Four Days at Château on the Lake with the Group Leaders, Travel Partners, and PTOs who are building the future of our industry together.
The conference that's moving our industry forward.
Peer Group 2027 isn't a re-run of last year. It's the next step. A more focused, more substantive, more energizing week designed for the Group Leaders building the future of group travel and the partners powering that growth.
2027 brings new challenges. Smarter members. Shifting margins. New competition. We're meeting those challenges head-on with the most ambitious conference HCI has ever put on.
You'll arrive curious. You'll leave four days later with new partners, new ideas, new credentials, and the energy to grow your travel program like never before.
Welcome to Chateau on the Lake.
Branson, Missouri's premier AAA Four-Diamond resort.
For 2027 we're settling in at the Chateau, a stunning lakefront resort with everything we need under one roof. Conference rooms purpose-built for our size, dining that elevates every meal into a networking opportunity, and lake-view rooms that make Branson feel like the destination it is.
Best of all, everything happens on property! No buses to chase, no shuttle schedules, no logistics. Just walk out your door and find your community.
Everything happens on property.
Peer Group 2027 is designed for maximum focus and minimum logistics. We stay at Chateau on the Lake the entire week, sessions, meals, receptions, networking, all of it. The one exception: one evening out during the FAM on Tuesday, when everyone will enjoy a special night in Branson together. Otherwise, your most valuable conversations are always just down the hall.
The week, day by day.
Group Leaders kick off early with three days of PreFAM. Everyone arrives Sunday evening for a Monday conference open. Five days of focused work, all under one roof.
Partners & PTOs
Partners & PTOs
Partners & PTOs
Partners & PTOs
Partners & PTOs
Group Leaders
Arrive Thursday March 11 if joining the PreFAM (Group Leaders only). Conference runs March 15–18. Travel home Friday evening or Saturday.
Travel Partners
Arrive Sunday March 14 evening for the Monday open. Late arrivals may join by noon Tuesday March 16 to catch the afternoon.
PTOs
You're with us the full week, Monday March 15 through Thursday March 18. Our team will reach out separately about your sponsorships and onsite roles.
One price. Everything.
Same as last year because investing in your career shouldn't come with a surprise. Four days of education, every meal at the Château, every reception, every networking opportunity, every 1-on-1. Note: Group Leaders may join the pre-conference PreFAM for an additional $275.
Same price as last year. Locked in through August 2026, then prices increase. Don't wait.
Register as a Group Leader →Hosted Group Leader Program available, learn more →
Choose your partnership level.
Five levels to choose from, Entry, Journey, Celebration, Voyage, and Expedition. Each one takes you to our registration page where you can sign up and get the full details for your tier. Every level includes your annual HCI membership and full conference access.
Guaranteed 1-on-1 appointments at our Business Appointment Marketplace for the first 30 Partners to register.
Sign up early, at any sponsorship tier, and we'll schedule guaranteed face-time with Group Leaders before you ever land in Branson. After the first 30 partner registrations, 1-on-1s become first-come, first-served on-site.
Business Appointment Marketplace.
Every registered Group Leader receives guaranteed one-on-one appointments with every partner at the conference. No competing for time, no missed connections — a structured, speed-dating format engineered to help you build the relationships that fill trips for the next 2–3 years.
This isn't a tradeshow floor. It's a focused, high-value session where Group Leaders and Travel Partners sit across from each other with a purpose: to plan real trips together.
Four days designed to fuel your year.
Everything we've built into Peer Group 2027 is engineered to send you home with new ideas, new partners, and the energy to grow.
Education That Sticks
Practical workshops led by industry leaders and peers who've done it. Tactics you can use Monday morning.
Real Networking
The HCI room is different, friendly, casual, generous. Group Leaders trade ideas openly because they're not competing.
Partner Showcase
Meet the destinations and suppliers shaping next year's trips. Schedule FAMs, build relationships, fill your year.
Community & Camaraderie
Receptions, meals, and a Saturday night out together. The relationships that make this organization what it is.
Branson is calling.
Group Leader pricing is locked at last year's $995. Partner sponsorships start at $2,120 and scale to flagship. Prices increase August 2026.